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 Social Media Marketing (SMM)
Social media is creating and distribution of content and other messages through the social web by some form of viral marketing.
Social media, unlike industrial media, such as newspaper, television and film, are relatively cheap tools that enable anyone (including you and me) to publish or access information. Industrial media on the other hand, are relatively expensive tools that generally require significant financial capital to publish information (which often limits their use to commercial purposes).
Social media includes internet forums, weblogs. Wikipedia, and podcasts and many social networks such as Facebook, MySpace, YouTube and Flickr. According to Comscore, a highly trusted global internet research company, more than 60% online users visits MySpace, and between 27% to 35% visit Wikipedia, FaceBook and YouTube. With the ever increasing active users doubling in every 6 months in the major social media sites, the figures become very significant.
Facebook for example enables you to do demographic targeting to reach your target audience. You could select by age, gender, location, interests and more.
Facebook offers traditional advertising venues in the form of banner ads and corporate placements, but the most effective route to Facebook community is through the voracious appetite for new applications and widgets. Popular ones have been known to go viral in a matter of hours, hitting thousands, if not millions, of potential customers.
YouTube, another example, is a video sharing website for users to upload, view and share video clips. More than 18% of web users' worldwide visit YouTube, and in 2006, more than 100 million videos were being watched every day. In Singapore, YouTube is ranked third in terms of web traffic.
At AllianzClick, we will design, implement, screen and manage your ad on YouTube, ensuring maximum exposure and increased qualified sales lead.
Corporate Blogs showcase the company's culture and provide avenues for the companies to release information directly. Many companies now maintain blogs to engage external stakeholders and maintain good public relations.
The key to success in marketing today and marketing in the future is that you need to be found on the search engines. About half of all web interactions begin with search and having high search engine ranking corporate blogs will lead to higher web traffic and more sales leads.
At AllianzClick, we provide expert advice to assist your organization in effective implementation and management of your corporate blog.
Social Media Marketing allows companies to extend and complement their current online marketing campaigns such as Search Engine Marketing campaigns.
They are many benefits to Social Media Marketing, below are some of them:
- Increase Online Reach & Brand Awareness
- Increase Links to your Website
- Enhance Reputation Management
- Improve Natural Search Performance
While SEO is about how search engines view your Website, Social Media Marketing is all about how Web users view your Website.
At AllianzClick we provide Social Media Marketing services to meet your objectives:
- Make your Website Social Media friendly, easily linked from social media sites
- Make your Website content easily available to social media sites
- Create distribution networks to targeted online communities and defined social media groups
- Constantly promote, distribute and share your Website contents to the various online social networking platforms and communities
- Develop and build customized Facebook applications
Contact Us Now to harness the benefit of Social Media Marketing
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