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Many Internet Marketers are mainly focusing on Pre-Click, trying to get more traffic out of their paid campaign and have neglected the importance of Post-Click. Post-Click refers to how you engage with respondents after they click on your ads and this is what we called the "Landing Page".
Once your visitor click on a paid advertisement, the landing page is the first page he will see. If the landing page is not optimized, for example;
- Absence of Call-To-Action phases.
- Contain irrelevant information.
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Inappropriate Design.
This campaign will have a low conversion rate and hence, the campaign will have a low ROI. This means, although you have high traffic to your website, it does not mean you will have high ROI. But if you can improve your landing page, the result will be tremendous.
Search Lifecycle Management service combines Pre-Click Campaign, Post-Click Campaign and Web Analytics, not only are we directing traffic to your site, we're also improving your conversion rate and track your website performance. We have a dedicated team of experience consultants to manage for you and to ensure that you will get the most from your investment.
In Pre-Click campaign, the team will focus on directing traffic to your website.
- Internet Marketing Strategy and Campaign Planning
- In-depth Keyword Research
- Creative Ad Copywriting
- Ongoing Pay Per Click (PPC) Campaign Management
- Pay Per Click (PPC) Quality Service Evaluation
In Post-Click campaign, the team will focus on increasing the conversion rate.
- Website Analysis
- Landing Page Selection
- Landing Page Creation (create new micro-sites)
Even with everything in-place, we will need to track the performance of the website.
- Adding of Web Analytics code snippet
- Setting Up Web Analytics campaign
- Monitor Result
- Analyze Report and Identity Problem
- Implement Solution
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Contact Our Consultant or call to find out more about Search Lifecycle Management service. |
