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By Jason Ho
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Jason has graduated with a Computer Science Degree in year 2001.
He has 5 years experiences in Internet Marketing.
Email: Jason_Ho@allianzclick.com
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Senior SEM Consultant , AllianzClick.com
>> continue from Part 1
What is Internet Marketing?
Internet Marketing is a form of targeted marketing, to assist websites increase their web presence and to promote their product or services through internet.
There are a number of strategies, which are mainly;
- Search Engine Marketing
- Search Engine Optimization
- Banner Advertising
- Directory Submission
- Email Marketing
- And many more…
All these strategies will help to direct quality traffic to your website and eventually increase the sales.
Why is Internet Marketing so important?
Nowadays almost every households or companies have internet access and we’re able get solutions or information via internet instantly. In today market, millions of users or companies are using the internet (search engine or directory listing) to source for products or services.
Is Your Website Visible?
Internet is like a virtual world, which consists of millions of websites, including yours. These entire websites are available to be searched and seen by millions of internet users. But will your website be found. The answer is “NO”, if your website is not found on the 1st page of the search engine like Google, Yahoo or MSN.
Benefits of Internet Marketing
Advertisers and Markets are always concern on the effective mode of tracking their investments. Internet Marketing tracking mechanism can be easily implemented to monitor, assess and account for your return in investment (ROI), which is very difficult to attain for TV or print media. Internet Marketing has been proven to achieve high ROI. It can reach worldwide audience at a fraction of the cost. It is also flexible enough to be able to customize the desired audience groups according to your business objectives, at any time.
Conclusion
Comparing both type of marketing, Internet Marketing is more economical and faster way to reach out to your buyer directly. And is the ideal ways for business to advertise locally or internationally.
Traditional Marketing vs. Internet Marketing Comparison Table
Internet Marketing |
Traditional Marketing |
Targeted Marketing |
Non- Targeted Marketing |
Economical and fast way to promote product. |
Expensive and takes more time to promote product. |
Cost-Effective for promoting product globally |
Expensive and time consuming process for traditional marketing. |
Your product or service is 24 X 7 advertising |
That is not possible in traditional marketing. |
Effective mode of tracking investment |
Not Possible |
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