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By Jason Ho
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Jason has graduated with a Computer Science Degree in year 2001.
He has 5 years experiences in Internet Marketing.
Email: Jason_Ho@allianzclick.com
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Senior SEM Consultant , AllianzClick.com
What is Traditional Marketing?
The objective of any marketing is creating new customers or sustain existing customer. It is a mission to create awareness of a company, services or products to the mass market by using various marketing techniques.
Traditional Marketing is a common marketing method, it emphasize mainly on the ‘Four Ps’ principles, which refers to the four factors that a marketer has to consider before launching a product or offering a service. It comprises of Product, Price, Promotion and Place.
- Product: product or service offer by the company.
- Price: the price that a intended customer willing to pay.
- Promotion: promoting the company, products or services, includes advertising, branding, etc. This is the most import P to focus on.
- Place: the process by which the product or service reaches the customer.
Traditional Marketing require a substantial time and budget to get the desired result. For it to be successful it requires constant advertising for months and it also requires a high budget, depending on the type of media the marketer is using. The following are a various media for marketing;
- TV and Radio
- Newspaper, Magazines, Posters and Billboards
- Mailers or Flyers
Unlike Internet Marketing, Traditional Marketing is company focus, product or service based, while Internet Marketing is consumer focus, targeting consumer interest. Marketer adopting Traditional Marketing method will usually use it's product or service unique point to differentiate itself from it's competitors. And this method will work best with fewer competitors offering similar products or services. However in today market, every other brand’s have competitors offering the similar features and slowly this method will fade away.
In Part 2, I will talk about the differences between Traditional Marketing and Internet Marketing, benefit of Internet Marketing and why internet marketing is important.
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